For me, DC has always been home to my favorite characters. I love DC's "legacy" aspect where almost every franchise has a generational aspect to it like Batman, Green Lantern, Superman, Wonder Woman and the Flash. I also love that heroes are heroes in the sense that the good guys try their hardest to do what's right and don't cross the line. I am a fan of costumes and capes and secret identities and it's definitely something I am into when it comes to DC.
I also like that DC characters are not in real cities. It gives it a sense that the heroes a sense that they are all not close together. The one thing about Marvel I never understood was why all of their heroes had to be in New York. Everyone was based in New York from the Avengers to the Fantastic Four to Spider-Man and Daredevil. Even the X-Men were in upstate New York and Nova was from Long Island I believe. I mean, what idiot would even think about committing a crime in that city with all those heroes? It was kind of lame to me.
I enjoy the multiverse a lot. The reason is simple. With the multiverse, you can try different things with established characters without changing the character. Batman is Batman and you can't change who the character is but on Earth......I don't know 10, he can be a vampire or on Earth 23, he's a Green Lantern. You can do "What if?" type stories that don't screw with the continuity of who the character is at his or her core and I love those type of stories. I never understood why Marvel doesn't just accept they too have a multiverse. Isn't the Marvel Universe known as the "616 Universe"? Don't they have a "Ultimate Universe" and a "Noir Universe" and "M2" Universe and a "2099 Universe" and "Zombie Universe"? Wasn't there a thing in Fantastic Four where there was a "Council of Reed Richards" with the same character from different realities? It's ok to have a multiverse. It's fun.
When it comes right down to it, I enjoy the characters of DC more. My two all-time favorite characters in comics are Hal Jordan and Dick Grayson. My top five favorite characters in comics are DC characters. It's not that I don't enjoy Marvel characters but I think I enjoyed Marvel back in the day (70's, 80's and some of the 90's). It's just preference I guess. I do enjoy the DC talent more at the moment than I do Marvel although I do love Ed Brubaker and Greg Pak. In the end though, there is just something that DC Comics offers that I enjoy more.