Free Comic Book Day 2010

This guy's a comic book professional, we'll ask him:

"Hey, who's this supposed to be?"
"Uhhhh... the Flash?"

Heytherejeffro wrote:
And for the first in a very long time, Joshua, we disagree on something. Our store frequently runs sales, and in this economic downturn, our business is booming (I've work 1 day a week since February, and I just got a bonus in my paycheck because we're doing so well). If records are on sale, the record people come in, and remember to come back. I know it contradicts the "if it's always special, it's never special" concept, but trust me, the frequent sales, email offers, etc... are a very good thing for comic stores.

The problem with frequent sales, as I see it, has less to do with it not being special and more to do with selling product at so low a price you're not making enough money to run a business. Now if you say your store is doing well with frequent sales, obviously I can't dispute that, but I do wonder if all stores who run frequent sales experience the same kind of business. I'm not saying stores should never have sales, as they're a good way to bring in new customers, but the problem that I see with frequent sales is that you'll develop a customer base that only shops when there is a big sale going on. Of course, a lot of this depends on location and customer traffic. Frequent sales may work for one area while they may kill another.

Joshua wrote:

Heytherejeffro wrote:
And for the first in a very long time, Joshua, we disagree on something. Our store frequently runs sales, and in this economic downturn, our business is booming (I've work 1 day a week since February, and I just got a bonus in my paycheck because we're doing so well). If records are on sale, the record people come in, and remember to come back. I know it contradicts the "if it's always special, it's never special" concept, but trust me, the frequent sales, email offers, etc... are a very good thing for comic stores.

The problem with frequent sales, as I see it, has less to do with it not being special and more to do with selling product at so low a price you're not making enough money to run a business. Now if you say your store is doing well with frequent sales, obviously I can't dispute that, but I do wonder if all stores who run frequent sales experience the same kind of business. I'm not saying stores should never have sales, as they're a good way to bring in new customers, but the problem that I see with frequent sales is that you'll develop a customer base that only shops when there is a big sale going on. Of course, a lot of this depends on location and customer traffic. Frequent sales may work for one area while they may kill another.

Selling things at 40% off still will net you a profit in the long run. We are a bit of a destination spot, so I see that it might not apply to the same rules as other stores, and I see where, if you're a smaller store without foot-traffic, it might be rough.