Just found this article. I immediately thought of the PoP guys! Enjoy!
http://www.philly.com/philly/news/weird_news/20100506_ap_candlesofferawhiffofwhitecastlesburgers.html
http://www.philly.com/philly/news/weird_news/20100506_ap_candlesofferawhiffofwhitecastlesburgers.html